We allow brands the flexibility to customize and engage with their consumers through digital screens across the nation’s roadways. These digital screens enable instantaneous creative updates and the ability to respond in real-time to current events and market conditions. With no binding timetables or locations for ad campaigns, advertisers have the capability to reach consumers when and where they want.
Unlike other out-of-home(OOH) advertising mediums, we offer an automatic measurement of impressions in real time. OOH advertising has been around for a while but its downfall has always been the lack of flexibility to track effectiveness. Motorway Media is striving to be a staple in the market in order to force others to follow suit. Gone are the days of spending dollars on a campaign without knowing its impact.
Brands can now target and reach specific geographic and demographic audiences, close to the point of sale. With our new geo-targeting advertising solution, find your specific on-the-road consumer and make a long-lasting impression. Using our innovative cost model, brands only pay for times and locations that they want. We fully optimize your brand’s ad spend regardless of size and as a result, enhance your return on investment.